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  • The latest on #OntarioHorseRacing (It's January)

    Since March I have been a behind the scenes advocate for Ontario Horse Racing's plight in working towards an improved relationship with the Ontario Lottery and Gaming Corporation (OLG), Government of Ontario, the collective Slots at Racetrack Program and ...
  • Movie Review: Cowboy Spirit

    Cowboy Spirit tells the story of a guy who lives the city life that has strong country roots and a "cowboy code" he lives by.  These virtues are passed down by his Grandfather, and he has a steadfast barometer of right and wrong. As we meet the lead...
  • Settled on Ad Design for Rodeo Announcer Advertorial

    I completed the Advertorial project.  The final piece ended up being black and white, and the final design was a hybrid of Ad #1 - The Sole Tweet and Ad #2 - The Advertorial.  My fav of the series is the infographic one, but it didn't pop in bla...
  • New in Theatres and Favourite Movie Player: Cowboy Spirit - The Movie

    "Ted has it all, a great job, a beautiful fiance, and a wonderful life ahead of him, but a twist of fate leads him to rely on the lessons he learned in the summers of his youth with his grandfather - a former champion rodeo cowboy. To save a dying young g...
  • A lil' Self Promotion

    Recently I was tasked in designing an ad for myself in a magazine.  It would be much easier to fill out a form on a dating site...  Marketing 101 dictates to understand your market, the platform, and join the two together... or something like t...
  • Announcing the winner in the #RodeoContest

    Congratulations @Travelluna, the first ever winner in our @twitter #rodeocontest... She rides away with a pair of Wrangler Watches courtesy of Wild Wild West Apparel and Joe Scully, ProRodeo MC.  Thank you to everyone that participated i...
  • 2012 Wrangler National Finals Rodeo on Television in Canada and the US

    Canadian Sportscaster Rogers SportsNet will be airing the 2012 Wrangler National Finals Rodeo from Las Vegas, Nevada on their SportsNet One and SportsNet West properties.  Canadians won't have to go "twitter dark" as 6 of the 10 rounds will be broadc...
  • Owning your event's conversation... and its #ashtag (Hashtag)

    It's finally here, the "SuperBowl of Rodeo", the Wrangler National Finals Rodeo in Las Vegas.  The Top-15 in the World Standings in each event of Professional Rodeo will compete for their share of a $6.125 Million Dollar Purse and the title of World ...
  • Old School Video

    During some late-night cyber stalking, I stumbled across a documentary on YouTube that was captured at a series of rodeos in Ontario around 2001. Expecting to see me in a different capacity, suprisingly there popped up me announcing on horseback... befor...
  • The Tweets of a Crazed Rodeo Fan

    While searching through my archives of tweets and twitter conversations from 2012, I came across my favourite live-tweeter from the season. Just by skimming the 20 tweets from the performance, I could reflect back and could re-live the show, with a giggl...
  • Xtreme Cowboy Racing Is Rising Up in Ontario

    The newest sport that's taking over the Equine World is Extreme Cowboy Racing.  Billed as a "Family Cowboy Sport for all Riding Levels", it is open to riders with various backgrounds, and mounts of the Horse, Mule or Pony Kind. The brainchild of Craig C...
  • The Third Generation of Cowboy'n

    My Dad started roping when I was about two years of age, and as a youth, I watched him learn the trait through trials and tribulations.  My boy, Marshall (@MarshallScully on Twitter) has spent the a fair bit of the first two years of his life watching ro...
  • How the termination of OLG Slots at Racetracks Program affects all Ontarians

    With the announcement of the end of the OLG Slots at Racetracks Program in Ontario, Ontario Horse Racing was instantly thrown into a devastating crisis.  Tracks have announced closure, and the Industry has a bleak outlook. This crisis will affect more...
  • Is nothing hillbilly sacred anymore? Rocking Events with Social Media

    Bash, crash, roar… the 2012 Schomberg Agricultural Spring Fair Demolition Derby was underway, and as is the perrogative, I was using social media to enhance the spectator experience and continue the event conversation.  A Twitter User tweeted: "Smash u...
  • Fighting Crime with an iPhone and Twitter (sequel to Lock up your Stuff, Erin!)

    Upon hearing a random car honk in my driveway Wednesday morning, I ventured to investigate, armed with an iPhone.  Surprisingly, I discovered a deviant looting vehicles on my street, and my reaction was to document the "unsub" in action on my iPhone in h...
  • Lock up your stuff, Erin!

    It's 1:30 in the morning, and I'm working on some photos and stuff, I hear a horn honk from my driveway.  I looked out the window and saw nothing.  I listened, and couldn't hear any sounds to signify that anyone was "up".  I replayed the sound in my he...
  • Rodeo Talk: Judge's Hand Signals

    Often times at Rodeos and Bull Ridings, the rodeo officials and arena directors resort to hand signals to relay scores and stock to other personnel.  Many people starting out find these signals intimidating, and often times, when signing numbers, get con...
  • Our legends, heroes and friends will never be forgotten

    In the Ontario Rodeo Association, there is an award presented annually to the Most Improved Steer Wrestler, in memorium of former ORA Rodeo Competitor Mac Lee.  In the years of late, such contenders have recieved this award as: Brandon Hennings, Joe Yode...
  • Inspiration from a Riggin' Rider

    Meet James Phillips, a Bareback Rider from Arkansas.  Last week, he continued achieving milestones along his journey to accomplishing his ultimate goal... an 8-second bull ride.  Like many, he has big dreams, and realizes that to achieve those dreams, y...
  • Retro TV Stars

    In the mid-90's, the "Mountie-Guy", Paul Gross was all the rage as the ads for his show Due South featured show elements and viewer elements showcasing him as a heart throb.  The premise of the show was that he was an RCMP Officer (Captain Benton Frasier...