Is nothing hillbilly sacred anymore? Rocking Events with Social Media
Monday, 28 May 2012 23:30

Smoke and Radiator Fluid billows up at the 2012 Schomberg Fair Demo Derby Smoke and Radiator Fluid billows up at the 2012 Schomberg Fair Demo Derby

Bash, crash, roar… the 2012 Schomberg Agricultural Spring Fair Demolition Derby was underway, and as is the perrogative, I was using social media to enhance the spectator experience and continue the event conversation.  A Twitter User tweeted: "Smash up derbies use twitter now? Really.. Is nothing hillbilly sacred anymore?" ~ @Nikfultz.  The answer is 'No, Nikfultz, it's not'.

Let's look at the numbers.  Mr. Fultz has 40 followers on the Platform.  My twitter account, @rodeoannouncer has 2,393.  There are more high-tech rednecks following my twitter account than people that set sail on the Titanic (2,223).  My Facebook Profile facebook.com/rodeoannouncer has 2,246 connections.

When I work an event, I rarely promote my own accounts, because I am being paid to promote the event's, committee's, producer's or contractors.  Their success is qualified by insights.

For two and a half seasons, I have promoted a Facebook fanpage for a rodeo producer that now has 7,246 Likes, with the largest boosts in "likes" transpiring at events, or in the hours thereafter.  Last season, the After-Liking" approached 70/day.   Fan Page New-Like Analysis in contrast of Event Weekends Fan Page New-Like Analysis in contrast of Event Weekends

(In comparison, week-end to week-end, year to year, this past weekend in 2011 47 Likes were generated Sat/Sun, while only 7 were generated in 2012 - the difference being: I wasn't there...haha)

Joe Scully, ProRodeo MC working Twitter during Motorsports Joe Scully, ProRodeo MC working Twitter during Motorsports

To entice spectators to "like", "follow", "tweet", hashtag, share… it takes skill.  How many sites have you seen that say, "Like us on Facebook", and the link goes to… Facebook.  Or you hear something like, "use twitter keyword #my event"… and that doesn't work (it's a hashtag, and it must be one solid word.)  Take that from online to a live event, and it's a mish-mash.…then they have them as a follower or a fan… and don't do anything with them for 365 days… or barrage them with unrelated stuff (i.e. contestant alerts to a fan base of spectators, or posts on civil politics while the base of audience is state lines away…, but I digress)

Demo-derby-ing it up… according to Epilogger.com, there were over 386 Tweets about or from the Schomberg Fair the week leading up to it, and immediately following.  Of those tweets, 60 were pictures posted to twitter.

Joe Scully, ProRodeo MC rocking the Demo Derby Joe Scully, ProRodeo MC rocking the Demo Derby

How did the Demo Derby Event Social Media stack up?

*** 40% of all of the tweets, pre-, concurrent and post of the 3-day fair and 5 day build-up… were about the Demo Derby or on Demo Derby night.

***Of the 60 photos, almost 40% of them were of Demolition Derby Cars.

What the tweeple were saying:

 

  • sucha gooooood night :) @emmtxr
  • We're the Biggest hicks in Schomberg!! Demolition derby!! #schombergfair #countrygirlproblems @katymacc
  • Love that twisted metal! @SeanTabares
  • this is the place to be @SiriphoneD
  • Demolition derby at Schomberg Fair. Family fun. @djalexroc
  • man I love watching the smash up derby and the smoke and flames and the car pile ups #SchombergFair @Jeremy5991
  • @rodeoannouncer Great job getting the Twitter interaction from the crowd! #SchombergFair @eekfarms
  • Gotta love demo derbys :) @pilatus_fox

See the entire recap from Twitter: http://epilogger.com/events/2012-schomberg-spring-fair-demolition-derby

The Derby?  Well it was a rockin' good time.  We crashed some cars, crowned some champions and slammed social media.  But to do that effectively, you need to have done all three first…

Two class videos:

Dim lights

Dim lights

 

Gallery of Twit Pics:

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Pics as tweeted by:

@Christina_CM@sophiearmstxo@ChrisDeCairos@DJ_Tilt@loyalkelly6
@SchombergFair@Jeremy5991, @terraciolfe, @djalexroc@kingweekly@animboylambo,
@Charlieteasdale@HaydenPeddle@_emtauro@SiriphoneD@Ozguii@DaissMarie
@SeanTabares@SchombergAgFair@DaleBoyer@xoRockStarrxo